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Saturday, Nov 15, 2014, 3:30PM

Storytelling for Business

First Person Arts

DATE Saturday, Nov. 15
TIME 3:30-5:30PM
LOCATION Christ Church Neighborhood House
COST $40, ($32 for FPA members)

Do you need an amazing story to tell at meetings or during a presentation? Are you trying to launch a brand or product and want an enticing hook? Does your mission statement need an overhaul?

In this workshop, story coach and business consultant Andrew Linderman will help you tap into the many ways you can incorporate personal stories into your business and professional life. Through a series of improvisation, writing, and pitching exercises, participants will have the opportunity to workshop individual stories to take back to the office or boardroom. We’ll also delve into the specific uses of storytelling in business, from marketing and public relations to product design and human resources. By the end of class, each student will have at least one story to take away and a deeper understanding of the role of storytelling in business.


About Andrew Linderman

Andrew Linderman is a writer, storyteller and story coach based in Brooklyn, NY. He teaches storytelling with Media Bistro, General Assembly and the Brooklyn Brainery, and is a volunteer story coach with the community education program at The Moth, a MacArthur award-winning non-profit dedicated to the craft of storytelling. Andrew is also the executive producer of Local Stories, a monthly storytelling series, and is the founder of The Story Source, a consulting company that helps artists, business people and entrepreneurs tell compelling stories. His former clients include Google, American Express, Radom House Publishing, PBS, and dozens of small businesses around the world.


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